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Search Strategist - New York

The Media Kitchen is seeking a Search Strategist to become a valued member of this forward-thinking, creativity-oriented agency. The right candidate will be an ambitious search expert with a mind for approaching projects strategically, practically, and zealously. Our search team is also evolving to take on programmatic responsibilities. Like trading desks, the search team is working with DSPs like The Trade Desk and MediaMath. This individual should have an overall interest in media and driven to learn more about programmatic buying.

    On any given day you might
  • Plan, execute, manage, and optimize paid search programs across Google, Yahoo, Bing, and other search engines towards client KPIs
  • Learn programmatic buying with DSPs like The Trade Desk and MediaMath to run display, video, social, and mobile campaigns
  • Maintain reporting for operational maintenance (e.g. budget trackers) and for client delivery, including reports that flow into greater media reports
  • Maintain a thorough understanding of the client’s business objectives and audience in order to identify opportunities for keyword expansion
  • Develop and establish paid search best practices
  • Manage relationships with vendors
  • Coordinate efforts with other media teams to ensure strategies and objectives align
    The ideal person
  • Has a Bachelor’s degree
  • Has 1-3 years of experience managing paid search campaigns
  • Has the ability to run search campaigns with little to no supervision
  • Has experience with third-party search platforms such as Marin, Kenshoo, and DS3 (Marin preferred)
  • Has experience trafficking URLs with ad servers, such as DoubleClick and Sizmek, and such as Google Analytics and Adobe Site-Catalyst
  • Has experience managing at least 1 person