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Search Strategist - New York

The Media Kitchen is seeking a Search Strategist to become a valued member of this visionary, creative media agency. The Search Strategist is an ambitious search expert with a mind for approaching projects strategically, practically, and zealously. Our team is evolving to take on programmatic responsibilities. As the Search Strategist, you have an overall interest in media and are driven to learn more about programmatic buying.

    On any given day you might
  • Plan, execute, lead, and optimize paid search programs across Google, Yahoo, Bing, and other search engines towards client metrics.
  • Learn programmatic buying with DSPs (The Trade Desk and MediaMath) to run display, video, social, and mobile campaigns.
  • Maintain reporting for operational maintenance (e.g. budget trackers) and for client delivery, including reports that flow into greater media reports.
  • Maintain a deep understanding of the client’s business objectives and audience in order to identify potential opportunities for keyword expansion.
  • Develop and establish paid search standard methodologies.
  • Manage relationships with vendors.
    The ideal person
  • Has a Bachelor’s degree.
  • Has 1-3 years of experience managing paid search campaigns.
  • Has the ability to run search campaigns with little to no supervision.
  • Has experience with third-party search platforms such as Marin, Kenshoo, and DS3 (Marin preferred.)
  • Experience trafficking URLs with ad servers, such as DoubleClick and Sizmek, and such as Google Analytics and Adobe Site-Catalyst.
  • Has experience managing a team (small or large.)
  • Has experience with display and social campaigns, such as GDN and Facebook, and fractional contribution partners, such as VisualIQ and Adometry, is a plus.