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Senior Strategist/Digital Supervisor

The right candidate will be adept at seamlessly managing the day-to-day operations of the media team while setting the bar high for strategic and innovative thinking. He or she will recognize each client’s unique attributes and challenges, and develop strategies tailored to clients’ specific needs. He or she will also recognize the need for media plans, both online and offline, to operate cohesively in accomplishing the client’s objectives.

    On any given day you might
  • Contribute to the development of strategy and plan recommendations for digital and traditional media platforms in accordance with client objectives.
  • Work with analytics team to monitor and analyze reporting, providing key insights/learnings to clients, and identify opportunities to optimize based on performance metrics.
  • Coordinate with creative teams to facilitate the unique symbiotic relationship between creative and media.
  • Supervise the RFP process and work with strategists to negotiate efficient and effective media buys.
  • Work with vendors to create custom programs that enhance the campaign.
  • Supervise the implementation of media buys and monitor results for optimization opportunities
  • Ensure that digital buys incorporate prior learning and adhere to buying specifications.
  • Manage competitive analyses and make recommendations based on competitive learnings (SWOT analysis).
  • Develop POVs on media programs to be presented to the client.
  • Train Strategists and Associates and check their work for accuracy.
  • Monitor deadlines and manage expectations for deliverables.
  • Manage budgets.
  • Maintain working relationships with clients.
  • Remain up-to-date on client/competition/Agency/industry business through trade publications, newspaper articles, textbooks, literature, and other sources.
  • Continually learn about the latest trends and innovations in media and determine if/how they are applicable or relevant to clients.
    The ideal person
  • Understands how to plan and buy offline and online media.
  • Has experience managing media planning and buying teams.
  • Knows how to collaborate with creative agency partners and other marketing agencies.
  • Is a fluent user of Microsoft office especially Excel and PowerPoint. Use of Keynote is a plus.
  • Has advanced ability to use industry tools such as Comscore, MediaMind, Kantar.
  • Has proficient mathematical abilities and aptitude for mathematical concepts.
  • Has between 3-5 years of media planning experience.