Launch Justin Bieber’s new fragrance without getting lost in the general media clutter, or the Beleiber media clutter.
Justin Bieber’s reach on social media is unprecedented, and leveraging that audience on social can generate buzz.
Through a custom iPhone app, a YouTube channel, and various forms of paid and earned media, the conversation around Justin Bieber was driven by the fragrance brand.
Launch the new Janice Dickinson show to viewers and the NY-based media industry.See Case Study
Introduce the show and characters to moms who are inundated with advertising messages on a daily basis, and are very skeptical of all advertising.See Case Study