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Lane Bryant

#ImNoAngel

Client

Lane Bryant

Challenge

Position Lane Bryant’s Cacique lingerie line as a catalyst – changing the conversation around body image and societies standards of sexiness with the provocative hashtag #ImNoAngel.

Insight

In order to change the conversation, Lane Bryant needed to first disrupt it with media placements across TV, OOH & Digital.

Solution

We did a media takeover that spanned across OOH, Digital, and PR to make sure that everywhere a woman went, she was inundated with the empowering #ImNoAngel.

Result

  • 171 million views
  • 33.5 million unique paid media impressions.
  • #ImNoAngel spent two days trending on Facebook, received
  • 64K tweets
  • 52K Instagram postings.

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