Position Lane Bryant’s Cacique lingerie line as a catalyst – changing the conversation around body image and societies standards of sexiness with the provocative hashtag #ImNoAngel.
In order to change the conversation, Lane Bryant needed to first disrupt it with media placements across TV, OOH & Digital.
We did a media takeover that spanned across OOH, Digital, and PR to make sure that everywhere a woman went, she was inundated with the empowering #ImNoAngel.
Launch the new Janice Dickinson show to viewers and the NY-based media industry.See Case Study
Introduce the show and characters to moms who are inundated with advertising messages on a daily basis, and are very skeptical of all advertising.See Case Study