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Lane Bryant

Plus is Equal

Client

Lane Bryant

Challenge

Confront the lack of plus-size representation in the media and prove that #PlusIsEqual.

Insight

With the lack of body-diversity in the media, Lane Bryant can disrupt the imagery and change the conversation by placing our message forefront and center.

Solution

Through OOH, TV, and digital placements, Lane Bryant inserted themselves into conversations surrounding key fashion moments - Fall Fashion Week and the Emmy’s - and started the conversation around plus size representation at the top.

Result

  • The campaign reached 73% of women 18-44 and sparked 413K social actions around #PlusisEqual.
  • The campaign also garnered a staggering 9.6 billion press impressions.

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