Promote PBS’ new program - "Make ‘Em Laugh", a comedy special, on a network not known for comedy.
Our target was not used to seeing a comedy program from PBS.
Identify areas where our audience would be most receptive to a comedy message, and make ‘em laugh. With a branded activation, we passed out whoopee cushions after patrons got their tickets at comedy clubs.
Launch the new Janice Dickinson show to viewers and the NY-based media industry.See Case Study
Introduce the show and characters to moms who are inundated with advertising messages on a daily basis, and are very skeptical of all advertising.See Case Study