Introduce the show and characters to moms who are inundated with advertising messages on a daily basis, and are very skeptical of all advertising.
There is one place which shares the same values of the Super WHY! program - educational, promoting literary and a safe environment for kids - and that’s libraries.
Use libraries as the cornerstone to our plan to reach moms in a kid-safe and educational environment. We created reading packs and distributed them in 3,000 libraries nation-wide. The packs, which were distributed to beginner readers, contained reading charts, bookmarks and stickers.
Launch the new Janice Dickinson show to viewers and the NY-based media industry.See Case Study
Promote PBS’ new program - "Make ‘Em Laugh", a comedy special, on a network not known for comedy.See Case Study