• X

Vanguard Retail

Cross Device Attribution

Client

Vanguard Retail

Challenge

Properly capture mobile impressions within our digital campaigns to credit the impact of mobile advertising on desktop conversions

Insight

Vanguard’s conversions are primarily on desktops, and while the campaigns are designed to be desktop-only, upwards of 12% of impressions still serve on mobile devices (smartphones and tablets).

Solution

We developed a customized tech stack using an ad tech partner that injected mobile specific data into our fractional attribution solution.

Result

  • In the first quarter after the pixel implementation and without launching dedicated mobile media, the campaign captured an additional 9% desktop conversions which only had mobile touchpoints (and would otherwise not have been attributed to paid media), and credited for driving millions of dollars in NPV.

More Work

Noosa - Eater logo

Noosa - Eater

We served influential foodies the quality they expect.

See Case Study
Google Partners Case Study | noosa logo

Google Partners Case Study | noosa

noosa yoghurt spoons up likely buyers with YouTube. The Media Kitchen, a Google Partner, leveraged two-part and three-part video ad sequences on YouTube to dramatically increase ad recall and purchase intent for Colorado-based noosa yoghurt.

See Case Study
Kaplan Test Prep logo

Kaplan Test Prep

Improve Kaplan Test Prep paid search efficiency and revenue amidst vertical-wide decreases in branded search volume

See Case Study